Just according to Ozaki’s keikaku

The above tweet from Nikkei Marketing Journal quotes Bandai Namco’s CEO Ishikawa, who said that they are putting effort into Tiger & Bunny and new toys and games are in development for the movie premiere this Fall.

Executive Producer Ozaki retweeted it with a short response:

Yes. He said “just as planned”.

What this means (apart from the fact that they want the money we so willingly shovel at them) is that Tiger & Bunny is selling really, really well. It has been – along with Gundam UC – a focus franchise of Bandai Namco for the past year. At this point Tiger & Bunny is not funding just itself, it and Gundam UC are also helping to financially cover for the franchises that aren’t making any profit. Some people might get upset over the money they spend on Tiger & Bunny paying for Sunrise’s flops (Gundam AGE, I’m looking at you), but this is simply how business works. I’m going to keep my business nerd restrained so I won’t bore you to death, but according to the so called 80-20 rule, 80% of profits are created by 20% of the products a business sells (or in this case, maybe 80% of profits come from 20% of the customers could be more accurate). Bandai Namco has many, many franchises, and although Gundam UC and Tiger & Bunny are just two lines on the long list of titles they’ve produced, they are currently the big selling ones. The big sellers allow the smaller, niche franchises to continue existing and keep the fans of those titles happy. This 80-20 rule isn’t applied just to making anime. It has many other applications, and not just in business. If you’re interested in learning more, look up “Pareto principle”.

I’m stating the obvious, but Tiger & Bunny is a true success story, considering how new it is and that it is an original anime. That is also why the merchandise sales are so critical for it, because the related merchandise is exactly where the profits are. BD&DVD sales are critical only to a certain breaking point. Speaking of BD sales, the anime BD&DVD sales in Japan are generally low because of their high pricing system. It’s not just anime that suffers from high prices, a Hollywood movie released in Japan on DVD costs easily twice as much as the European release. An anime title that sells over 10 000 copies per volume can be called a hit. (For the record, Tiger & Bunny sold around 25 000 copies of each Limited Edition BD volume.) “Why the prices on DVD and BD media are kept so high?” is a question I don’t have an answer for. If someone has an answer, please do share~

This post was actually longer first, but then there was a herpderp and I lost the whole thing. Also, at first I was going to just blog about Ozaki being “keikaku doori” and my initial point was that they seem to be investing proper money in the movie production. Instead it came out this way. I guess it couldn’t be helped. And I guess we might never see QUALITY gym again. *knocks on wood*

(TL note: keikaku means plan)

Kotetsu & Barnaby chibi-arts PV

I’ve posted this on our Twitter and on our Facebook page, but I’m going to post it here too because… because…


All I have in my head after watching this is kawaii fluffy things and I think I’m making “uguu” sounds. I can’t help it, I want to roll in the cuteness.

Update: Some lovely person got to the translation before we did.

Hero Awards 2011 BD/DVD Contents Listed On The Official Site

Hero Awards 2011 cover art by character designer Hayama Kenji.

Hero Awards 2011 BD/DVD release contents were added to the official site today.


  • Skits
  • OP & ED artist performances
  • Hero introductions
  • Urgent Special Project: Let’s Connect With The Whole Country~ Origami-Rock-High live tweeting with everyone
  • Hero History
  • NEXT Project Step 2 announcement
  • Live viewing cast comments


  • Last episode live viewing talk digest
  • Pocket-size pamphlet (this is marked as subject to change on the official site)
  • Cover especially drawn by character designer Hayama Kenji

And I just have to say this. Barnaby, I know you have a “stylish” image but man, get a stylist. That suit is just…

Update: It just got more amusing. And here come the manips. More at subcultureblog.

Tiger & Bunny KING OF WORKS Archive (Updated)

Tiger & Bunny KING OF WORKS
Publisher: Bandai Visual
ISBN: 978-4894571006
Release: 2012/6/29
Price: 5,880 JPY [Amazon Japan] [Amiami] [CDJapan] [Hobby Search] [HLJ] [Otacute]

I had been fretting over not being able to order Katsura’s Limited Edition artbook, but now I don’t mind because KING OF WORKS sounds more interesting. If you’re balking at the price, it’s not actually that bad when you consider it covers a set of three books. There are over 400 pages Correction: Release date was changed to June, and page count increased to 800 in four volumes. The archive consists of character designs, setting materials, original scripts, and more. It also comes with a calendar as a bonus item. CDJapan helpfully lists item weights, and KING OF WORKS is listed at 1950g (almost 2 kilos or 4 pounds) so shipping fee will not be cheap.

I’ll update more links and information to this post as I find them.

(This Spring is shaping up to be lethal for my wallet…)

Fried Rice Is Here To Stay

There are two things in Tiger & Bunny that one just doesn’t seem to be able to escape, and fried rice is one of them.

Recently, Bandai announced this fried rice set from Barnaby to Kotetsu that’s available on Premium Bandai. It was also featured in detail on Bandai Namco’s “Item Thursday” shopping program webcast, where the presenter read an excerpt from Nishida Masafumi’s blog post about the fried rice line in episode 24. Yeah, the same post that he made about Friend Rice Event Gallery. They didn’t mention the event itself in the program, but ever since then I’ve been wondering if the photos that everyone sent have contributed to stuff like this fried rice set being made. Rumour also has it that the planned Kotetsu and Barnaby Chibi-arts have fried rice plates as accessories.

The fried rice line is pretty popular also in Japan, it came in first among Barnaby’s lines in the King of Catchphrases poll that was held for Hero Awards 2011. And by the way, the Friend Rice Event Gallery still gets a steady daily traffic mostly from Japan. Like I was told on Twitter, maybe we have brought this poverty on ourselves now that they’re making all this fried rice merchandise. I regret nothing, even though my wallet has a seizure every month. Arranging the event was tons of fun.

Oh, the other thing you can’t escape?

Barnaby’s speedo. Just wait for Summer and there’ll be an official version of that speedo for sale and ready for sandy beach sandy beach~ ♪. I’m calling it.