Did someone say “Crapsuit Week”?

I think they’ve heard us at Bandai, it’s not S.H.Figuarts but if this is legit, Tiger & Bunny Styling 2 set includes a crapsuit figure.

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Ozaki’s tweets about the movie premiere

Our favourite moe oyaji, executive producer Ozaki went on one of his tweet sprees about the movie premiere. At the same time, the official site was updated with the new main visual and the new trailer featuring UNISON SQUARE GARDEN’s song written for the movie is also streaming.

The new main visual.

Aki translated the tweets from Ozaki. Original tweets: 1, 2, 3, 4, 5, 6.

“We’re organizing large-scale events on the first day of screenings including the movie viewing (in the event venue and during the live viewings), codenamed “World Premiere” (twice during night and day). Even looking at this from a global perspective, it’s a unique thing we’ve never tried before, but I hope everyone will be able to enjoy it together.”

“Of course, since it’s the movie premiere, you’ll be able to see it in the regular cinemas as well. I guess it’d be easier to imagine what it’s going to be if I say it’s a movie screening event including live talks and a really great on-scene greeting for all the fans. The event will be about 4 hours long, including breaks.”

“Right now we’re trying to reserve an event venue that’d be as big as possible. However, there’s a high possibility that no matter what kind of a place we reserve, we might still have problems with accomodating all the people interested in seeing it – so to satisfy the wishes of fans from different places, we decided to prepare the live viewings in the cinemas all around Japan.”

“I recommend our event both to those who’d like to see it in the venue, and to those who’d like to enjoy it during the live viewings in cinemas while watching the movie on a big screen and with the cinematic sound effects. For those who’d like to just enjoy the movie, I recommend going to a regular cinema.”

“When we decide where the viewings and the event itself are to be held (probably somewhere in the outskirts of Tokyo), we’ll announce it on the official site. Same goes for the ticket sales schedule. Please wait for the announcements from the cinemas.”

“We’d also like to let those who live in the places where the movie screenings start from October see the live viewings in their home area. Thanks to people from TJOY and Shochiku, I think we’ll be able to provide live viewings in about 100 places around Japan.”

The second version of the advance tickets is also available now, you get a pair of mascots with your purchase. The first version tickets came with Wild Tiger crapsuit card.

Just according to Ozaki’s keikaku

The above tweet from Nikkei Marketing Journal quotes Bandai Namco’s CEO Ishikawa, who said that they are putting effort into Tiger & Bunny and new toys and games are in development for the movie premiere this Fall.

Executive Producer Ozaki retweeted it with a short response:

Yes. He said “just as planned”.

What this means (apart from the fact that they want the money we so willingly shovel at them) is that Tiger & Bunny is selling really, really well. It has been – along with Gundam UC – a focus franchise of Bandai Namco for the past year. At this point Tiger & Bunny is not funding just itself, it and Gundam UC are also helping to financially cover for the franchises that aren’t making any profit. Some people might get upset over the money they spend on Tiger & Bunny paying for Sunrise’s flops (Gundam AGE, I’m looking at you), but this is simply how business works. I’m going to keep my business nerd restrained so I won’t bore you to death, but according to the so called 80-20 rule, 80% of profits are created by 20% of the products a business sells (or in this case, maybe 80% of profits come from 20% of the customers could be more accurate). Bandai Namco has many, many franchises, and although Gundam UC and Tiger & Bunny are just two lines on the long list of titles they’ve produced, they are currently the big selling ones. The big sellers allow the smaller, niche franchises to continue existing and keep the fans of those titles happy. This 80-20 rule isn’t applied just to making anime. It has many other applications, and not just in business. If you’re interested in learning more, look up “Pareto principle”.

I’m stating the obvious, but Tiger & Bunny is a true success story, considering how new it is and that it is an original anime. That is also why the merchandise sales are so critical for it, because the related merchandise is exactly where the profits are. BD&DVD sales are critical only to a certain breaking point. Speaking of BD sales, the anime BD&DVD sales in Japan are generally low because of their high pricing system. It’s not just anime that suffers from high prices, a Hollywood movie released in Japan on DVD costs easily twice as much as the European release. An anime title that sells over 10 000 copies per volume can be called a hit. (For the record, Tiger & Bunny sold around 25 000 copies of each Limited Edition BD volume.) “Why the prices on DVD and BD media are kept so high?” is a question I don’t have an answer for. If someone has an answer, please do share~

This post was actually longer first, but then there was a herpderp and I lost the whole thing. Also, at first I was going to just blog about Ozaki being “keikaku doori” and my initial point was that they seem to be investing proper money in the movie production. Instead it came out this way. I guess it couldn’t be helped. And I guess we might never see QUALITY gym again. *knocks on wood*

(TL note: keikaku means plan)