Just according to Ozaki’s keikaku

The above tweet from Nikkei Marketing Journal quotes Bandai Namco’s CEO Ishikawa, who said that they are putting effort into Tiger & Bunny and new toys and games are in development for the movie premiere this Fall.

Executive Producer Ozaki retweeted it with a short response:

Yes. He said “just as planned”.

What this means (apart from the fact that they want the money we so willingly shovel at them) is that Tiger & Bunny is selling really, really well. It has been – along with Gundam UC – a focus franchise of Bandai Namco for the past year. At this point Tiger & Bunny is not funding just itself, it and Gundam UC are also helping to financially cover for the franchises that aren’t making any profit. Some people might get upset over the money they spend on Tiger & Bunny paying for Sunrise’s flops (Gundam AGE, I’m looking at you), but this is simply how business works. I’m going to keep my business nerd restrained so I won’t bore you to death, but according to the so called 80-20 rule, 80% of profits are created by 20% of the products a business sells (or in this case, maybe 80% of profits come from 20% of the customers could be more accurate). Bandai Namco has many, many franchises, and although Gundam UC and Tiger & Bunny are just two lines on the long list of titles they’ve produced, they are currently the big selling ones. The big sellers allow the smaller, niche franchises to continue existing and keep the fans of those titles happy. This 80-20 rule isn’t applied just to making anime. It has many other applications, and not just in business. If you’re interested in learning more, look up “Pareto principle”.

I’m stating the obvious, but Tiger & Bunny is a true success story, considering how new it is and that it is an original anime. That is also why the merchandise sales are so critical for it, because the related merchandise is exactly where the profits are. BD&DVD sales are critical only to a certain breaking point. Speaking of BD sales, the anime BD&DVD sales in Japan are generally low because of their high pricing system. It’s not just anime that suffers from high prices, a Hollywood movie released in Japan on DVD costs easily twice as much as the European release. An anime title that sells over 10 000 copies per volume can be called a hit. (For the record, Tiger & Bunny sold around 25 000 copies of each Limited Edition BD volume.) “Why the prices on DVD and BD media are kept so high?” is a question I don’t have an answer for. If someone has an answer, please do share~

This post was actually longer first, but then there was a herpderp and I lost the whole thing. Also, at first I was going to just blog about Ozaki being “keikaku doori” and my initial point was that they seem to be investing proper money in the movie production. Instead it came out this way. I guess it couldn’t be helped. And I guess we might never see QUALITY gym again. *knocks on wood*

(TL note: keikaku means plan)

Kotetsu & Barnaby chibi-arts PV

I’ve posted this on our Twitter and on our Facebook page, but I’m going to post it here too because… because…


All I have in my head after watching this is kawaii fluffy things and I think I’m making “uguu” sounds. I can’t help it, I want to roll in the cuteness.

Update: Some lovely person got to the translation before we did.

Review: Hero Awards 2011

The event everyone wanted to go but couldn’t was released on BD/DVD on April 20th. This review is about the DVD version, the Blu-ray has the exact same contents in HD. Neither have English subtitles.

TIGER & BUNNY Hero Awards 2011
Format: DVD (region 2) / Blu-ray (region free)
Runtime: 2 hours 39 minutes
Language: Japanese
Subtitles: N/A
Extras: pamphlet, final episode event recording, movie announcement trailer

Hero Awards 2011 was held at Kanagawa Kenmin Hall on November 13th, 2011 and the recording is from the evening event. Almost all of the main cast could make it, only Tsuda Kenjirou (Fire Emblem) wasn’t able to join until at the very end of the event. Despite this he wasn’t entirely absent, there were video messages and he did the “commercial breaks”. All the rest of the heroes’ seiyuu are there, also including Lunatic’s who was the MC for most of the event. Continue reading

A little update, if you will…

Hi, it’s derpchan, the member of This is Sternbild who has a little shopping obsession. I mentioned in my review of the Limited Version of Katsura’s artbook that getting S.H.Figuarts Wild Tiger with it made me want more – specifically Barnaby.

Thanks to the frequent reprints, I finally managed to grab him and today he arrived.

“So, how about that fried rice, Bunny?”

And a few more pictures in the Facebook album.

Seems that the S.H.Figuarts of Wild Tiger and Barnaby have finally reached a point where they aren’t constantly SOLD OUT. Barnaby was in stock at Big in Japan and Wild Tiger at Hobby Search.

Now I’ll stick to my guns and wait for Fire Emblem – I’ve been wanting him ever since I saw his Figuarts but Bandai saved the girls for last because even Lunatic is coming out before them. (Hopefully they’ll release Crapsuit someday, too.)

Pre-order News: MegaHouse G.E.M. series Kaburagi T. Kotetsu

This morning MegaHouse finally announced via tweet the pre-order date for its G.E.M. series Kaburagi T. Kotetsu figure. The pre-order for the scale figure of everyone’s favorite moe ojisan will open on May 9th at 18:00 JST. He will retail at 6,800 JPY with an expected September release.

Which ones of you will be hitting F5 or Command R on a continuous loop on May 9th? This is going to be an interesting battlefest since MegaHouse has decided to open Kotetsu’s pre-order at the same time with One Piece P.O.P Sailing Again Nico Robin. I expect G.E.M series Kotetsu to sell out within minutes.