How much do we need a villain?

Where there’s a superhero, there’s a supervillain. If you watch American superhero movies or read comics, the superhero always has a nemesis (or several) and there’s a big focus on fighting the villains. Although there’s a share of villains in Tiger&Bunny to stay true to the genre, the role of a supervillain seems less important than in the American counterparts.

So far we’ve seen several NEXT criminals, but only three had any impact worth mentioning. Lunatic is more like a rogue hero, following his own code of justice. Jake Martinez was really only Barnaby’s nemesis but he and Kriem had a good shot at being the arch nemesis for the rest of the story. At first I was a bit surprised to see how quickly they were dealt with. I didn’t really get to Jake’s demise in my post about episode 13, partially because I hadn’t had enough time to think about just what exactly happened to him. It’s still possible the Ouroboros story continues on the second half of the series to keep the plot moving, and I really doubt we’ve heard the last of Jake. He uses barriers, so somehow he could have survived. It’s unclear if he really even was the man Barnaby had been after for 20 years, because there are several hints that speak against Jake being involved in the deaths of Mr. and Mrs. Brooks.

I talked about the popularity of Tiger&Bunny before and I think the reason why the villains don’t get such a huge spotlight has to do with some of the things I mentioned. Although Tiger&Bunny looks like a shonen anime and Viz profiled it for 14-25 male audience in the USA, you have to remember that it wasn’t aimed at your typical shonen demographic in Japan. The goal was to reach the 30+ audience who are more interested in Western media and may not have watched anime for a while. You do not reach that target group by going pure shonen, which is basically what the showdown against Jake was. To me it felt a bit out of place in the series after what’d I’d seen so far. Even though there’s action and other usual superhero elements, more than anything Tiger&Bunny is driven by characters and their relationships. Even the plot on the first half was overshadowed by the characters. I really do enjoy that aspect and I love all the characters but there were times when I wanted some more plot development. The fact that the entire Ouroboros attack only spanned for four episodes and at the same time had a major focus on character relationships and development proves this. It’s typical in shonen anime to drag on fight scenes and most of character development is actually “power development”. By doing that with Tiger&Bunny there’s a risk losing the interest of the more mature audience who don’t want to watch several month long battles.

I was watching the promotional video for episode 14 which is also the lead up to the second half of Tiger&Bunny, and I noticed the lack of a defined villain. Lunatic is shown briefly, but I really couldn’t tell what kind of encounter it’ll be. Instead of focusing on fighting the bad guys, the promo was mostly about the heroes themselves. We hear Barnaby talk about how his view on life has changed now that he doesn’t live for revenge, and Kotetsu asks if he’s being told to quit being a hero. The text blurbs briefly mention “new problems” as well as “despair” and “hope”. There’s not a word of new powerful adversary, which leaves me with a feeling that the second half will be just as focused on characters as the first – if not even more so. At this point, trying to turn the series into more action focused might actually cause a drop in viewers.

Does the series actually need a prominent villain and an arch nemesis? Not if it’ll cause it to turn into another shonen battle showdown, and I really hope they won’t do that. So far in Tiger&Bunny the character development has been natural and incredibly well written, and I think that’s what the people who are watching it find the most attractive about it. No doubt there will be new villains and some old ones will turn up again, but direct conflict with them is not what keeps the series afloat.

New PV pictures (updated)

(Thanks to kingandjoker for the screencap collage!)

The 3rd PV for Tiger&Bunny went up today on Bandai Channel! Looks like we’re in for a fun ride in the next episode. Seems that Wild Tiger and Barnaby will appear together in a talk show, Lunatic is making his return and our dynamic duo kick some ass. And Keith appears to be in trouble… while Blue Rose doesn’t seem very happy about something.

The text blurbs read:

And so, the new story of the two heroes who became the best of partners is about to begin! New problems will stand on their way! The birth of despair! The awakening of hope!

ETA: Found another set of screencaps on 4chan. This set has a piece of text that was missing from the first collage, so seems that we do get a 10 month timeskip. Click on the pictures for bigger view!

Episode 13: You Make Bunny Cry Edition

Hey guyse? You remember last week when I predicted that this week all our carefully made predictions would be nothing but marsh gas? Well guess what? I was absolutely right about that.

This isn’t a complaint though. A week of suffering was totally worth what episode 13 served us and then some. If you want to prove us wrong, this is the right way to do it. We’ve seen this episode three times so far and I still don’t quite know how to reach a high enough level of coherency in my writing so I don’t embarrass myself. So, apologies in advance…

13. Confidence is a plant of slow growth
「信頼という木は大きくなるのが遅い木である」

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What makes it so popular?

It’s saturday and another long day waiting for the new episode ahead, so I figured I’d kill some time and talk about why this show has gotten so incredibly popular in such a short time. I’ve been watching anime for years and actively followed several series, but so far nothing in my experience matches the mindblowing speed fans have taken Tiger&Bunny as their own.

Recently Viz Media was announced as a licencer of Tiger&Bunny merchandise in North America, and fangirls scoffed at their choice of demographic: male, 14-25 age group. (I was one of them, I admit.) But if I think about it a bit more carefully, their choice of demographic is accurate. That is the correct viewer segment if you just look at what the series is on the surface. There are superheroes, action, very typical shonen elements that will appeal to the young adult male audience. In Japan, the series was aimed at a slightly older audience, but still predominantly for males. Hiroaki Hirata, the VA for Kotetsu, mentioned in an interview that his character was designed to appeal to males around 40.

When you are making a product to sell, one of the first questions you have to answer is “who do I want to get to buy this?” and this applies to making anime, too. This decision will affect things like what kind of merchandise you want to licence, where you’ll advertise, and how you’ll design the appearance of your product. Looking at the earliest merchandise that was announced for the series, there are T-shirts and figures, both things that are easy to sell to a male audience. Same trend goes for product placement that is a big part of the series concept. (I’ll get into the whole product placement thing another time so this post doesn’t get out of hand. I’m a marketing major so I could talk about this all day.)

Okay, so I’ve established what the original intended demographic for the series was. Though the cast being predominantly bishounen-type male characters does contribute to making Tiger&Bunny popular among the female audience, that’s not the real reason. Characters that please the eye of female viewers helped to get their attention, but it doesn’t explain the incredible popularity that is still growing if places like Pixiv are used to measure it. (Current count of fanworks on the Tiger&Bunny Pixiv tag: 34,574 art and 6,425 stories.) Recent viewer statistics from the Tiger&Bunny Ustream channel show a constant steady growth in watchers without a sign of decline yet.

I think that the reason for Tiger&Bunny’s unexpected popularity among the female audience is simple yet something that’s easily overlooked: excellent writing and characterization. Tiger&Bunny isn’t just a shonen action show, it’s an incredibly well written relationship drama about the two main protagonists, Kotetsu and Barnaby. Watching and watching again, it’s obvious how carefully planned the development of their partnership is. Everything has a logical reason, a cause and effect, and it makes sense. When I saw episode 12, at first I felt that the way Kotetsu acted was out of character considering how much consideration he’d shown to Barnaby so far. Then I rewatched episode 7 and understood why he did what he did. The surface may have perked the interest of female audience, but it’s what you see under the hood that has the biggest appeal for them and keeps drawing them in.

Even the character Kotetsu, who was aimed at older male audience has been incredibly well received by the female fans. He won the recent BIGLOBE popularity poll with a huge lead to other characters. He is everything a typical shonen anime hero isn’t: he’s middle-aged (his official age hasn’t been revealed yet but fans are guessing him to be somewhere in the 35-40 range), a single parent, and a kind of a failure. All this doesn’t sound very appealing, but his characterization, disposition and dynamic with Barnaby have made him much much more than what the sum of his basic design was. (I’m hoping we’ll get that rumored Sky High episode soon, I really want to write about why he is so popular, too, after he scored third place in that poll. It’s hard when we know so little about him.)

I think that Tiger&Bunny would be an enjoyable series just as a typical shonen show, but I doubt I would be rewatching the episodes for the 5th time if it was just that. For me, the appeal is in the characters, their dynamics and discovering the amount of detail that has been put into the design of every scene. The entire series kind of resembles its protagonist Kotetsu – sum it all up and you end up with more than you thought you would. The positive response has surprised even the series creators.

We seem to be reaching some sort of culmination point in the series this week as Tiger&Bunny passes its halfway mark. Hopefully the writing will be just as excellent on the second half and keep me glued to the screen all the way to the end.

(I would like to point out that I am fujoshi, I like my doujinshi and fanfiction etc. but I wanted to explain this without using the word “gay” in the article just because it could be done.)

Pre-orders for figures opening next week

The official Twitter account for Tiger&Bunny announced today that both Barnaby Brooks Jr. figure by S.H.Figuarts and this set of SD petit figures are coming up for preorders starting July 1st in select stores. The petit figure set is stated to be exclusively distributed by Animate.

Me and Aki are currently having a little episode of “grabby hands” here.  All the figures are so adorable, but we kinda hope there’ll be a secret figure that hasn’t been revealed yet. Can you imagine how cute a mini!Lunatic would look like?