Just according to Ozaki’s keikaku

The above tweet from Nikkei Marketing Journal quotes Bandai Namco’s CEO Ishikawa, who said that they are putting effort into Tiger & Bunny and new toys and games are in development for the movie premiere this Fall.

Executive Producer Ozaki retweeted it with a short response:

Yes. He said “just as planned”.

What this means (apart from the fact that they want the money we so willingly shovel at them) is that Tiger & Bunny is selling really, really well. It has been – along with Gundam UC – a focus franchise of Bandai Namco for the past year. At this point Tiger & Bunny is not funding just itself, it and Gundam UC are also helping to financially cover for the franchises that aren’t making any profit. Some people might get upset over the money they spend on Tiger & Bunny paying for Sunrise’s flops (Gundam AGE, I’m looking at you), but this is simply how business works. I’m going to keep my business nerd restrained so I won’t bore you to death, but according to the so called 80-20 rule, 80% of profits are created by 20% of the products a business sells (or in this case, maybe 80% of profits come from 20% of the customers could be more accurate). Bandai Namco has many, many franchises, and although Gundam UC and Tiger & Bunny are just two lines on the long list of titles they’ve produced, they are currently the big selling ones. The big sellers allow the smaller, niche franchises to continue existing and keep the fans of those titles happy. This 80-20 rule isn’t applied just to making anime. It has many other applications, and not just in business. If you’re interested in learning more, look up “Pareto principle”.

I’m stating the obvious, but Tiger & Bunny is a true success story, considering how new it is and that it is an original anime. That is also why the merchandise sales are so critical for it, because the related merchandise is exactly where the profits are. BD&DVD sales are critical only to a certain breaking point. Speaking of BD sales, the anime BD&DVD sales in Japan are generally low because of their high pricing system. It’s not just anime that suffers from high prices, a Hollywood movie released in Japan on DVD costs easily twice as much as the European release. An anime title that sells over 10 000 copies per volume can be called a hit. (For the record, Tiger & Bunny sold around 25 000 copies of each Limited Edition BD volume.) “Why the prices on DVD and BD media are kept so high?” is a question I don’t have an answer for. If someone has an answer, please do share~

This post was actually longer first, but then there was a herpderp and I lost the whole thing. Also, at first I was going to just blog about Ozaki being “keikaku doori” and my initial point was that they seem to be investing proper money in the movie production. Instead it came out this way. I guess it couldn’t be helped. And I guess we might never see QUALITY gym again. *knocks on wood*

(TL note: keikaku means plan)

Kotetsu & Barnaby chibi-arts PV

I’ve posted this on our Twitter and on our Facebook page, but I’m going to post it here too because… because…

BECAUSE I CAN AND BECAUSE IT’S SO UNBEARABLY CUTE.

All I have in my head after watching this is kawaii fluffy things and I think I’m making “uguu” sounds. I can’t help it, I want to roll in the cuteness.

Update: Some lovely person got to the translation before we did.

Tiger & Bunny first movie to premiere in the UK on September 22

As I recall, Ozaki talked about wanting to bring the Tiger & Bunny movies to the West. And he has hereby stood behind his word.

MangaUK tweeted this image earlier today and when I saw the “Movie 1 Premiere” on the poster I thought “it couldn’t be…” but the U.K. fans – and consequently European fans since this brings the BDs and DVDs closer to our reach – are getting a really good treatment. The first BD/DVD combo volume is coming out October 29th in the U.K.

(I also noticed that Blue Rose is gone from the promotional poster. The poster looks so much better without her that it just underlines how pasted on she was in the previous version.)

I know I can’t be the only one planning a trip to the U.K. in September, right?

Update: According to The-O Network, Viz’s North American release of Tiger & Bunny on DVD and Blu-ray will be early 2013. It could mean that the dub will first be broadcast on TV in the USA, and it goes straight on DVD in the U.K.

Of course, the dates could be subject to change…

For Fun: Pre-order Bingo

Today’s pre-order war over G.E.M. Kotetsu inspired me to make this bingo chart. (I doubt anyone has time to play bingo while smashing F5, tho.) This is a v2 of the bingo chart because I realized I’d left out a rather important one.

Well, you know the drill. Re-arrange to your liking or add some objectives of your own for future wars!

Stage Play Information From Ozaki

Executive Producer Ozaki Masayuki went on an info tweet spree again, this time about the upcoming stage play. Aki translated what he had to say:

About the T&B THE LIVE stage play casting #1: We’ve almost fully assembled the main cast. Our enthusiastic staff and the people at JAE did their best to choose the right actors. In addition to focusing on the appearance, acting skills and the ability to perform action sequences, we paid extra attention to the actors’ behaviour, voice, and the atmosphere they create around themselves to fit the characters’ imagery.

About the T&B THE LIVE stage play casting #2: We also considered choosing from the original anime cast, but due to the physical differences, this time we decided to build the team from scratch to create a play full of action sequences.

About the T&B THE LIVE stage play casting #3: The original cast of characters is full of people representing different races, so we also auditioned people who are not Japanese, but due to the fact that it’s difficult to include subtitles or a dubbing in a live-stage play, we preferred actors fluent in Japanese. However, I believe that the original feel of Sternbild – which is like a melting pot full of people of different races – was preserved well.

About the T&B THE LIVE stage play casting #4: We had two aims in mind: to fulfill the expectations of the fans of the anime, and to perfect this event as a live stage play, and we tried to do our best to balance it out. Of course, whether we achieved our goals or not is for the viewers to judge. After all, we’re still at the starting point.

About the T&B THE LIVE stage play casting #5: The main cast and the information on the play itself (locations and the schedule) is to be announced on the main TIGER & BUNNY THE LIVE site in May. http://www.tb-thelive.net/ Look forward to it!

(Sources: 1 2 3 4 5)

It’s nice how they are obviously putting a lot of work into the stage play. We really hope there’ll be a recording of it released on BD or DVD later. It’s not the same as going to see it in person, but this is just one of those cases of “it can’t be helped”.